Fuel Better on the go
No Stove. No water. no waiting.
The Story
I did the Skyline Trail in Jasper this summer. 44 km through the mountains, and I learned a lot.
Especially on the last day.
We still had 24 km to cover and badly underestimated how long it would take. With 5 km left, sunset was only about 30 minutes away.
That is not the time to stop for dinner.
Pull out the stove. Boil water. Wait. Eat. Pack everything back up.
Freeze-dried meals are great at camp. When you’re tired, behind schedule and trying to get off the trail before dark, they’re not much help.
Before Fuel Better, I probably would have just pushed through hungry.
Instead, we pulled bars from our hip pockets, ate while moving, and kept going. Hunger stopped being a problem.
No stove. No water. No waiting. No cleanup.
570 calories, 27g of protein, 11g fibre, carbs, and fats in a format you can eat anywhere, anytime.
Freeze-dried meals have their place.
The middle of the mission isn’t it.
The Comparison
Here's the thing about freeze-dried meals.
They cost $20 each. They require a stove, extra water, and about 15 minutes of sitting around waiting. You can't eat them on the move.
A Fuel Better Bar costs $9.
No prep time. Unwrap it and keep moving.
That's not a snack. That's breakfast, lunch, or dinner that fits in your pocket.
The comparison isn't Fuel Better vs. a Clif Bar. It's Fuel Better vs. the $20 freeze-dried meal you're packing right now.
What the VIP List Actually Is
Here's what you get when you join:
- 20% off your first order. Lands in your inbox the moment you sign up. Real discount, no hoops.
- Promotions that don't go anywhere else. Every 4–6 weeks I run a promotion. VIP List gets it first. Most of the time, it doesn't get advertised beyond this list.
- Behind-the-scenes updates. Fuel Better is a startup in a niche you care about. If you find that kind of story interesting to follow as it unfolds, this is where it happens. The honest version, not the highlight reel.
- A direct line. Hit reply to any email and it goes straight to my inbox. Not a support ticket. Not a bot. Me.
- A say in how this develops. I ask questions like "I'm reformulating the bar, what would you change?" or "Which name do you like better?" If you have an opinion, I actually want to hear it.
This is not a newsletter where I blast you with promotions and disappear. It's a list for people who want to stay close to what's being built and get the best deals when they come around.
Join the Fuel Better VIP List and get 20% off your first order.
No stove. No sitting, wasting time. No $20 freeze-dried meal you don't even enjoy. Just real fuel, on the move.
No spam. No selling your info to anyone. You can unsubscribe whenever you want. I won't make it weird.
