Fuel Better on the go
No Stove. No water. no waiting.
The Comparison
Here's the thing about freeze-dried meals.
They cost close to $20 each. They require a stove, extra water, and about 15 minutes of sitting around waiting. You can't eat them on the move.
A Fuel Better Bar costs $9.
No prep time. Unwrap it and keep moving.
570 calories is not your typical snack bar. It's a game changer.
The comparison isn't Fuel Better vs. a Clif Bar. It's Fuel Better vs. the $20 freeze-dried meal you're packing right now.
The Story
I did the Skyline Trail in Jasper this summer. 44 km through the mountains, and I learned a lot.
Especially on the last day.
We had 24 km to cover and badly underestimated how long it would take.
19kms in, the sun was already starting to set.
We were starving, but that is not the time to stop for dinner.
Pull out the stove. Boil water. Wait. Eat. Pack everything back up.
Freeze-dried meals are great at camp. When you’re tired, behind schedule and trying to get off the trail before dark, they’re not much help.
Before Fuel Better, I probably would have just pushed through hungry.
Instead, we pulled bars from our hip pockets, ate while moving, and kept going. Hunger stopped being a problem.
No stove. No water. No waiting. No cleanup.
570 calories, 27g of protein, 11g fibre, carbs, and fats in a format you can eat anywhere, anytime.
Freeze-dried meals have their place.
The middle of the mission isn’t it.
Join the Fuel Better VIP List and get 20% off your first order.
No stove. No sitting, wasting time. No $20 freeze-dried meal you don't even enjoy. Just real fuel, on the move.
What the VIP List Actually Is
Here's what you get when you join:
- 20% off your first order. Lands in your inbox the moment you sign up. Real discount, no hoops.
- Promotions that don't go anywhere else. Every 4–6 weeks I run a promotion. VIP List gets it first. Most of the time, it doesn't get advertised beyond this list.
- Behind-the-scenes updates. Fuel Better is a startup in a niche you care about. If you find that kind of story interesting to follow as it unfolds, this is where it happens. The honest version, not the highlight reel.
- A direct line. Hit reply to any email and it goes straight to my inbox. Not a support ticket. Not a bot. Me.
- A say in how this develops. I ask questions like "I'm reformulating the bar, what would you change?" or "Which name do you like better?" If you have an opinion, I actually want to hear it.
This is not a newsletter where I blast you with promotions and disappear. It's a list for people who want to stay close to what's being built and get the best deals when they come around.
No spam. No selling your info to anyone. You can unsubscribe whenever you want. I won't make it weird.
